Media Innovator
Strategy Center
Philanthropic Fund
Valiente Fund is a 501c3 charitable fund and strategy center dedicated to education and civic engagement in the American Latino community through grantmaking to support grassroots powerbuilding and media innovation.
OUR STRATEGY
Bravely and boldly scaling Latino power for our collective future
Latinos are projected to make up a quarter of the American population by 2045, as the United States continues to become a truly multiracial nation. Latino Americans are a powerful cultural force, and while there is great diversity across Latino communities, their shared language, history, and values are an undeniable influence on the culture, politics, and direction of America.
Yet in 2024, Latino voters sat out the election at historic rates, and voter participation has historically lagged behind their counterparts.
Valiente Fund is meeting this moment of increased disengagement among the Latino electorate with three interconnected strategies: listening to voters, using what we hear to shape civic and economic narratives that better reach Latinos, and funding power-building with grassroots groups to deploy those narratives in their communities.
Listening to Voters
RESEARCH + MESSAGE
We seek to understand how different parts of the American Latino population view the world, and we are committed to determining what it will take to overcome divisions and expand Latino participation and support for a truly multiracial democracy.
Co-Creating Narratives
PERSUADING WITH VALUES + VISION
We harness the power of culture and shared cultural values to reach Latino voters through trusted messengers and digital media linking cultural beliefs to policy to persuade and inspire Latino voters to engage in democracy and governance.
Grassroots & Digital Media Strategy
STATE-BASED POWERBUILDING
We prioritize resourcing Latino grassroots organizations and communicators as trusted messengers to persuade voters of the power of their vote and the importance of making their voices heard.
OUR WORK IN 2026
VOCES VALIENTES
In 2025, we launched Voces Valientes, a Latino Creator Collective designed to meet Latinos where they are—online. The first year of the program successfully leveraged the reach and authenticity of 22 culture-first Latino creators across Instagram, TikTok, YouTube, and Facebook to shape values and culture and to seed a worldview of a more equitable multiracial democracy.
Over six months, the program activates creators who have not previously participated in civic or current events storytelling to reach new audiences with an economic populist message that speaks to the inequality and unfairness of a rigged economic system. Through culturally relevant and highly resonant content, Voces Valientes creators shift the narrative, engage Latino audiences through culturally relevant content, and move their audiences towards actions like voting, protesting, and other forms of civic engagement.
Latino Worldviews
Latino voters shifted significantly in 2024. Our research into the 2024 vote “Skippers” revealed that a full 20% of Latino 2020 voters chose to sit out the 2024 election. We know that the way political institutions are showing up for these communities (the language, the frame, the starting assumptions) isn't landing. At the same time, the current political moment has introduced new pressures. Economic stress, broken trust in politicians, and a growing sense that the system works for the wrong people have left many voters asking a simple question: Does anyone in power actually see my life the way I see it?
Rather than asking how to move Latino voters toward a message, our research asks what they already believe—about the economy, about fairness, about government, about the kind of country they want their children to grow up in. Valiente Fund’s Latino Worldviews Research Project was conducted in partnership with Worthy Strategy Group and focused on Latino voters in four states: North Carolina, Arizona, Nevada, and Texas.
OUR IMPACT
2025
A discussion of our work in 2025, what we accomplished, and how we set our movement up for even greater success in 2026. After a year of eroding trust and disengagement of Latino voters, Valiente Fund played a critical role delivering a better vision of a participatory and more multiracial democracy.
2024
To unleash a new generation of Latino organizations, our Operational Accelerator provided project-driven training, peer-to-peer learning convenings, and expert-driven technical assistance to emergent Latino-led organizations in NC, TX, and FL.
OUR PARTNERS
We are proud to work in partnership with:
Equis Institute
Somos Votantes
Project 2045
Maremoto
GET INVOLVED
Join us and be part of powering a movement of Latino changemakers and innovators who are harnessing new media and building power from within Latino communities across the country.
Valiente Fund harnesses best-in-class research and partnerships to supercharge strategies that build Latino civic engagement, from groundbreaking research to messaging experiments and new media strategies that can shape worldviews and build a shared vision of multiracial democracy. We are committed to funding Latino-serving organizations and their allies to realize their collective power to build a pluralistic democracy and economy that truly serves us all. We reject the divisive narratives that pit us against each other.
To learn more about Valiente Fund, please reach out to: